We wrote a book about email

“Ashley and Dayana practice what they preach, delivering a book as clear, concise, and relevant as the emails they teach you to create. 

They build trust through honest, intimate communication of their own triumphs and mistakes and leave you not only smarter, but more confident to make the most out of your own email communication.”

—DAVID DYLAN THOMAS, world-recognized public speaker, content strategist, podcaster, and author of Design for Cognitive Bias

“Ashley and Dayana know well-crafted email is like all successful marketing—it builds and maintains trusting relationships with audiences and offers them value, inspiring them to exchange value in return. 

Ashley and Dayana will teach you everything you need to learn about unleashing the power of this channel. You’ll be astonished by the outcomes when you put their ideas to work.”

—TERRY FLANNERY, CASE executive vice president and COO; author of How to Market a University

“This is the best book I’ve read on email marketing. 

Drawing from decades of their own success, Ashley and Dayana reveal everything they know about how to put email to work for your unique organization. 

Mailed It! is an invaluable resource for marketers everywhere!”

—KRISTINA HALVORSON, owner of Brain Traffic; author of Content Strategy for the Web; host of The Content Strategy Podcast; executive producer of Button”

“Get this book. Read this book. 

Everyone you email will thank you by actually reading your email once you put the principles into practice, which you will.”

—ERIKA HALL, cofounder of Mule Design Studio; author of Just Enough Research and Conversational Design

“Need a tactical and practical guide to your email? This book does the job, and then some. 

Take a moment to invest in yourself and your organization’s email with this phenomenal read.”

—LYNNE WESTER, founder and principal, Donor Relations Group; cohost of the #1 fundraising podcast, Fundraising is Funny”